Nordic Recruitment Day 2016 conference

Since the first DK Recruitment Day in 2013 we have experienced an increasing interest and involvement in the conference. Participation from the other Nordic countries has been significant during the past two years, and therefore we have decided to relaunch the conference as “Nordic Recruitment Day”.

This year the conference takes place September 14 in Copenhagen at Kosmopol from 8.30-16.30.

The purpose of the conference is to inspire, discuss and focus on the recruitment tendencies of the future. We set the stage for 200 HR-professionals to network, learn from each other’s experiences, and meet international recruitment specialists.  


In line with last year's conferences, the day will be divided into a main track represented by keynote speakers and selected niche tracks can be chosen based on personal interests. The tracks and keynotes will be conducted in English.

Maximum capacity is 200 participants and registrations are already rolling in. Please use the contact form if you wish to attend or have questions about the conference. 

Download final program

The Main Theme this Year

Today, companies deploy more resources in order to attract, recruit and maintain the best talents. But how do we attract these talents? And which channels are the most effective in this pursuit?

Increasingly, managers become aware that an efficient recruitment tool is right in front of them – their colleagues. Recruiting through the employees’ network is not a new phenomenon, but with the recent advances within social media and digital platforms, this development has gained traction. This field is currently the most interesting development on the international recruitment arena.

An improved HR bottom line

Several international analyses show that recommended employees are 20% less inclined to leave their job, and they are far more productive. But how do you make the most of this pool of untapped talent? And what is the role of HR?

Ambassadors Recruitment

For this reason, we have picked "Ambassadors Recruitment" - also known under the name “Employee Advocacy” - as the main theme for Nordic Recruitment Day 2016. Other topics, relevant cases, different national and international perspectives and experiences will be presented, along with the tools to how you make use of your latent pool of talent far better in the future. 


Sirona Consulting (UK)

Andy Headworth is the founder of Sirona Consulting and the author of two books on social media recruitment strategies including the best seller, 'Social Media Recruitment - How To Successfully Integrate Social Media Into Recruitment Strategy'. He is also a multi-award winning recruitment/HR blogger and global keynote speaker.

HR need to improve their recruiting efforts!

We are told talent is everywhere  - online, offline, social networks, online databases, alumni networks and employee friend networks, which creates new demands on HR professionals. When HR professionals do not improve their recruiting efforts it there will be consequenses including more vacancies, higher staff turnover and increased recruitment expenses in the coming years.

Key takeaways

  • You will learn the ten important skills recruiters now need to recruit the required talent for your company
  • You will discover techniques and technologies that will help you engage and manage candidate sourcing and engagement
  • You will learn why your recruitment level of competence need to be changed significantly today

Smarp (FI)

Lars Ingerslev, director at Smarp, and Fungai Alexander Mapondera will facilitate a discussion of what Employee Advocacy is, and what the results of internal and external knowledge sharing can help your employee engagement. Fungai is representing the Suisse company Landis+Gyr, and is currently Global Digital Communications Manager at Landis+Gyr. He has been leading the company's employee advocacy initiative. Lars is the former Nordic manager of LinkedIn (Talent solutions) and sales director at the job board Monster.

Employee Advocacy - a global megatrend. 

Key takeaways

  • You will learn why Employee Advocacy is relevant to your organsiation
  • You will learn how to activate and engage your employees and tap into their personal networks in your employer branding and recruitment efforts

Whydentify (NO)

Hans Petter Stub is a partner in Norway's leading Employer Branding consultancy Whydentify.

It's all about branding!

The world's leading marine insurance (Gard) established a new brand platform, based on their history and DNA. Discover how they handled the process, their experiences and be inspired by Whydentifys insight into the employer branding universe. 

Key takeaways

  • You will learn what causes employees to tick and click
  • You will learn what reasons there may be for employees' lack of visualising on social media
  • You will get inspiration on how to engage employees to contribute to your external (HR) communications
  • Gard case study will provide concrete action points - to implement in their own organization

Kadaver (DK)

Søren Bo Steendahl, digital director at Kadaver, has great experience with Employee Advocay and will  provide some simple steps on how you can use your employees as ambassadors for your brand.

Employee promotion!

Companies that are able to engage their employees in promoting and sharing relevant content on social media will be the winners of tomorrow! The question to ask is not whether you should engage your employees, the question is HOW TO GET STARTED.

Key takeaways

  • You will learn Employee Advocacy in 6 simple steps
  • You will learn how you can use your employees as ambassadors for your brand
  • You will get inspiration to how you increase the reach of your content by enabling your team to post great content
  • You will learn how to influence your customers, prospects, potential hires and industry influencers (DK)

Jens Reimer Olesen brings many years of experience from online recruitment having co-founded and now running which provides online recruitment analytics for large scale employers. 

Data-driven talent acquisition!

Together with Jesper Petersen, recruitment manager at DONG Energy, he will give participants insight into a new case (DONG Energy), and inspire participants of how data-driven talent acquisition creates results, and set the scene for a discussion around best practices based on specific experiments and case.

Key takeaways

  • You will learn which channels and platforms to use when attracting different kinds of candidates
  • You will learn how to convert these candidates into relevant applications with a mobile-first career website
  • You will learn how to optimise your internal recruitment processes and decrease your time to hire

Track Leaders

iStone (SE)

Alexander Tonelli is responsible for Talent Attraction & Employer Branding at IT consulting firm iStone.

Recruiting is marketing!

An increasing number of companies recognise that recruiting is marketing. So why are we not moving recruitment to the marketing department? Alexander has experience with moving recruitment from HR to the marketing department. He will give a different perspective on how recruiting and marketing can work closely together and achieve better results.

Key takeaways

  • You will learn how marketing and recruitment can achieve a far better cooperation
  • You will learn which pitfalls you must avoid by fusing recruitment and marketing efforts
  • You will learn how marketing strategies may be used to attract right candidates
  • You will get insight into specific recruitment examples which can be transferred to your own employer branding effort

Badenoch & Clark (LU)

Darren Robinson, regional director at Badenoch & Clark, and a member of the Adecco Group’s global recruitment committee. Darren has managed and developed recruitment teams in Europe and Asia since 1996. Badenoch & Clark is the leading international recruitment company with offices in 11 countries. Badenoch & Clark is a part of Adecco Group's company portfolio. 

Recruitment is too important to leave to the recruitment department!

Darren will share his experience and observations on a variety of recruitment topics, covering everything from what the key success recruitment parameters are in 2016, to why recruiters will be replaced by an algorithm in the future.

Key takeaways

  •  You will learn about the latest tools that are beginning to define the future of recruitment
  • You will get insight into "Uber" recruitment trends and how the recruitment industry redefine its services

Solar (DK)

Solars Senior Vice President HR and Communication Tore Haakonsson will, build on the case, giving participants insight into how they approached this challenge, what difficulties they experienced along the way and the results they managed to achieve.

Hiring managers need to be a part of the recruitment proces!

Solar's HR department recognised the difficulty of ensuring a uniform and lean internal recruitment process where the hiring managers were a natural part of the process and with a higher contribution level. The recruitment process should be easy and accessible for managers, but if HR departments do not actively motivate and empower hiring managers, as part of an internal culture, it may be easier to do "business as usual".

Key takeaways

  • You will learn how to streamline managers' recruitment process and achieve better interaction
  • You will learn how HR can achieve far greater value by optimising recruitment processes
  • You will learn how to implement the recruitment process as a part of the internal culture

Conference venue

We are happy to announce that the location for this years conference is Kosmopol in central Copenhagen. This historical building functioned as a business school for more than 100 years. Today, the building houses DSEB, The Think Tank DEA, Kosmopol Conference Centre, along with other companies and educational institutions. 

For more information, read here:


Fiolstræde 44

1171 Copenhagen


Practical information:

50 metres to S-Train and Metro (Nørreport Station)

50 metres to Taxi

100 metres to busses  (Nørreport Station)

300 metres to parking at Israels Plads

18 minutes to Copenhagen Airport with Metro


Heidi Wassini has experience from international companies and + 10 years in HR aligning business with HR strategy.

Heidi has actively been involved in +500 recruitments of blue/white collar, expert specialist + all levels of managers.

Heidi has worked in both small Danish startup companies and large, international companies such as Nilfisk, Rambøll and Copenhagen Airports as Head of Recruitment, Recruiter and HR Business Partner. Heidi has a vast knowledge within attracting top talent locally as well as globally.

I want to participate


In notification of intention to attend, please fill out the registration box below, containing name, title, company and e-mail. When you receive a confirmation on e-mail, you are registered. Final date for registration is Thursday August 19.

Cancellation fee is 50% of the total amount. Cancellation later than three weeks before the conference will results in no refunds. Invoices are forwarded when your booking is registered. The deadline for payment is 10 days net.


The price for attendance is 1.898 VAT ex. tax, and includes breakfast, lunch and coffee, tea and water during the day. Please pay attention to the programme, which will be conducted in English.

In case you have any questions to the conference or wishes to know more about our sponsor kits, please contact project manager Anna Fast Nilsson at

If you have special needs that must be taken into account in relation to the menu, please send an e-mail to





If you have any questions
please feel free to contact
Sylvester & Co. at
or by phone +45 27 50 90 78


Previous keynote speakers

• Novo Nordisk   • Social Talent  • eBay  • LinkedIn Nordics  • Joberate  • Universum

• Stakoverflow  • Parexel  • Parexel  • cut-E  • Winning Impression  • Peerpilot  • Nilfisk 


Testimonials from former participants

Martin B. Arvidsen, Global Talent Acquisition Manager

'The annual Recruitment Day introduces a broad range of concepts and tools, and insists on presenting the cutting edge trends and principles - and not just the useful regular knowledge. I was inspired of how some companies manage to map international sourcing channels in a structured way - and how strategic Talent Acquisition was handled in a smart way by a leading international online business. I plan to attend again to expand my horizons.'

Sarah Øgaard Olsen, Talent Acquisition Manager
'The program was an excellent combination of looking at future challenges and the keynotes’ suggestions on how they went along with the challenges of the recruitment. The day covered both Talent Management, Employer Branding, Big Data and the use of social media. Definitely an inspiring day with relevant keynote speakers.'

A selection of participating companies at DK Recruitment Day 2013-2015

Main sponsors

HR Manager was founded in 2003 - and is today Scandinavia's leading suppliers of modern HR and recruitment systems. Headquartered in Oslo, but we also have offices in Sweden, Denmark, Finland, the Baltic countries and India. In addition, we have a number of partners worldwide. Talent Recruiter has users in more than 50 countries in all continents. In the North, we have over 700 customers, local and international, in both the private and public sectors.

HR Manager is on the list Deloitte Technology Fast50 in Norway and Fast500 EMEA.

Makeover Services International (MSI) is a global organisation, with headquarters in Copenhagen, Denmark. Our presence is global and we currently serve clients in 11 countries. We offer professional LinkedIn makeover services (B2B, B2G and B2C) in an expanding array of languages and formats.

Our international team of 17 dedicated makeover consultants are located in 5 different countries around the world. This setup enables us to deliver a uniform service but with unique local insights and an unmatched level of professional language proficiency. We assist SMBs to Fortune 500 companies and we serve clients such as Sweco, NNE Pharmaplan, Bossard and Alliance+.

During the past couple of years we have carried out almost 2,000 successful makeovers and during that time we have painstakingly optimized and honed our processes to facilitate seamless expansion to even more regions and languages.

Other sponsors

Rent or hire a researcher on flexible terms

• Get your own researcher who is specialised in your recruitment area

• A flexible and focused recruitment solution that provides great performance and reduces the recruitment budget significantly

Pointshare Recruitment Specialists was founded in 2011 and is based on more than 15 years experience in the recruitment industry. Pointshare Recruitment Specialist performs its services locally and internationally. On our reference list you will find a wide range of Top 500 Danish companies we serve in Denmark and internationally. Selected job boards are also to be found on our reference list.



CareerBuilder is one of the world’s leading online recruitment service providers and one of Sweden’s largest job boards. We offer 360-degree recruitment solutions for candidate attraction and candidate management.

We help hiring companies in Sweden, in the Nordics and around the world attract, manage and engage top candidates and over 12 000 job adverts are posted on each month. All with full focus on tracking and ROI for our clients.

Recuma leads you to a fast recruitment. 

Your firm will receive three non-obligated and free offers from recruiting agencies. This service enables you to save both time and resources. 

At the same time the competition guarantees you a competent offer from the recruiting agencies. You choose both the offer and recruiting agency that fulfills your needs and expectations. The agency solves the recruiting assignment and your firm will meet the right candidate for the job. 

Recuma is an independent organization and not committed by any obligations to recruiting agencies.